SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper. What is demand generation? Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Target Audiences Every organization has its very own ideal customer persona.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

LEADership

AUGUST 12, 2014

Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Are you looking to accelerate demand generation? Sign up for our email newsletter to receive tips and information on B2B lead generation. Last week I talked about quick wins.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. Case Studies: Case studies are break downs of the process a business helps customers achieve their desired results. OUR CULTURE. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. TIP: Make sure your personas are up to date. Which topic?

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Valasys

FEBRUARY 26, 2020

This is where the concept of account-based advertising. The method of advertising that leverages digital ad campaigns to target highly-specific accounts with the most promising revenue potential is called account-based advertising. Only the right accounts must be chosen & targeted.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Valasys

JUNE 12, 2020

Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. Scoring, Selecting and Prioritizing Your Target Accounts. Profiling and Persona Discovery.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Marketing Insider Group

APRIL 16, 2013

I am best known for founding the concept of buyer personas specifically for marketing and sales. I asked – why not buyer personas? What if marketing and sales can benefit from the use of personas and persona research as had product and software design ? Where processes are linear and there is little room to co-create.

Work Management 100

Work Management Buyer Personas Marketing Management Marketing & Strategy 100

Marketing Insider Group

AUGUST 30, 2019

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. Account-based marketers don’t concern themselves with lead quantity. Rather, they pursue quality. Create Visual Content.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

AUGUST 19, 2020

Lead generation. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume.

Lead Generation 362

Lead Generation Generation Lead Scoring Lead Ranking 362

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. Facebook and Twitter are trailing email when it comes to acquiring new customers. Your next move should then be to provide relevant content that’s valuable to each persona group.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Televerde

SEPTEMBER 5, 2019

Also look at competitors selling to your market to see the types of companies they are targeting and determine if those companies may also be a good fit for your org. At this point (unless you are a startup) you should have a series of steps in your sales process. Why is a crystal clear ICP so important? two years ago to 6.8

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. Quality Website Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Hubspot

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. You have to option to target your campaigns based on users' interests or keywords searched for. The answer, of course, is “it depends.”

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement. Facebook and Twitter are trailing email when it comes to acquiring new customers. Your next move should then be to provide relevant content that’s valuable to each persona group.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Metadata

SEPTEMBER 1, 2022

This guide walks you through the features you should look for in demand generation tools, red flags to avoid, and a description of three top-notch tools. You’ll come away with some great info about demand gen tools that will help your company increase conversion rates and load up your sales funnel with high-quality leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Budget Programs Paid Content 52

Tony Zambito

NOVEMBER 28, 2010

  What buyers appear to be saying is not “where are you on Twitter or Facebook” but “how can I be educated, have a learning experience, and be in a collegial bond to solve some real problems” without all the fanfare that surround the "find me" and "follow me "edicts. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. There are many social networks you can advertise on, but here are four of the most common: Facebook. With over 1.4

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Francisco, CA · [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. Don’t think of it as the panacea for your lead generation problems. The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.).

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Valasys

JANUARY 2, 2023

Lead generation and appointment setting are two businesses that many know they need. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting.

Inbound Marketing 40

Inbound Marketing Lead Generation B2B Marketing Generation 40

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. You need to have a process in place for your content optimization to evolve over time. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Haven’t mapped out their buyer persona. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. When on the contrary they are just.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Read on to get their insights. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Inbox Insight

JANUARY 6, 2021

An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Over the next 12 months, key challenges B2B marketers are focusing their efforts on overcoming include: engaging buyer personas through content (31%). Targeted Programmatic. Reading time: 4 minutes.

Demand Generation 90

Demand Generation Webinar Metrics B2B Thought Leadership Marketing Strategy 90

Industrial Marketing Today

JUNE 3, 2010

Don’t be persona non grata – take the time to really understand the persona of the target audience. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. They can wax eloquently and endlessly about their solution.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

NOVEMBER 21, 2018

Identify the buying center and personas. Map a value matrix and messaging strategy to each persona. Generate interest. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Identify the buying center and personas. Steps for developing a GTM strategy.

Sales Management 93

Sales Management Paid Content Top of Funnel Lead Ranking 93

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached). It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Why is B2B lead generation important?

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

PureB2B

MAY 10, 2017

There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead nurturing to conversion acquisition and the actual sales process. However, most marketers fail to focus on the significance and impact of demand marketing. What is Demand Marketing?

Paid Content 78

Paid Content Demand Demand Generation Agencies Top of Funnel 78