Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.     2.   Why? .

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

APRIL 1, 2009

But now it matches that company against the main DemandBase database to actually apply details such as location, company size, industry, and further finds contact names that marketing or salespeople can reach out to. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. And when quality is required, you need to be able to deliver leads that convert.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

PureB2B

MARCH 22, 2017

Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Let’s talk retargeting. Tracking Retargeting.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Let’s talk retargeting. Tracking Retargeting.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

ViewPoint

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. Think 80/20.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). In the age of Twitter and Facebook, it's easy to let the channel be the answer. Q: What is ShipServ's go-to-market strategy?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Think about the experience you want your target audience to enjoy and remember. How will you measure the effectiveness of your B2B marketing event?

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. I find both of those attributes of empathy to be potentially hugely powerful for anyone in sales or marketing. How customers think.

Sales Management 300

Sales Management Buy Research Lead Ranking 300

LeanData

DECEMBER 28, 2015

The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LeanData

DECEMBER 28, 2015

The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Capstone Insights

FEBRUARY 6, 2018

Optimizing Demand Generation Performance with Funnel Diagnostics. When I first arrived on the scene as a demand marketer over a dozen years ago, I did so armed with a spreadsheet model for the funnel I was going to fill with leads and pipeline opportunities. The Basics: Content-Centric Programs.

Top of Funnel 40

Top of Funnel Cost per Lead Digital Marketing Funnels Funnel Advertising 40

LEADership

SEPTEMBER 11, 2015

In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We have previously analyzed why sales people don’t follow up on the leads provided by marketing. What they are really doing is playing around with Facebook, Twitter, LinkedIn, and other channels.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

JULY 12, 2012

by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit. While it was geared primarily towards marketers in the industrial sector, this virtual event offered valuable advice for any B2B marketer. Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Heinz Marketing

MARCH 26, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re calling this episode: Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks.

Sales Management 47

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 47

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117