LeadSloth

article thumbnail

Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Does an employee of one of your target accounts visit the corporate website? Tags: Demand Generation Sales Force Automation sales 2.0 Chatter and Marketing Automation.

article thumbnail

5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords).

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam.