The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Fernandez as an example – will never respond.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

DealSignal

JULY 17, 2023

B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes. By tracking intent signals , DealSignal identifies the accounts and contacts actively researching topics related to your business, indicating a strong intent to buy.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

JULY 19, 2023

B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes. By tracking intent signals , DealSignal identifies the accounts and contacts actively researching topics related to your business, indicating a strong intent to buy.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

B2B data can help businesses gain a better understanding of their target audience and market trends, leading to better decision-making and more successful outcomes. By tracking intent signals , DealSignal identifies the accounts and contacts actively researching topics related to your business, indicating a strong intent to buy.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

SalesIntel

AUGUST 29, 2023

This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations. This means that sales teams can target their efforts based on specific interests or needs expressed by potential prospects.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. What does a quality lead look like to you?

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15