Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! ClickInsights: How can B2B marketers use content effectively for demand generation? Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Cost-per-lead models drive down the cost of each lead by generating more leads, which is good if the quality does not suffer.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LEADership

NOVEMBER 18, 2014

As B2B demand generation practitioners, we saw social media as the Mecca—the place where everyone will gather—so here was a channel to talk to all of our prospects at once. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? What’s even better? So, Who Wins?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. B2B Marketing Online , March 11, 2010 How social media applies to our target audience of business professionals, and help us achieve our B2B revenue goals. 7 Demand Generation Best Practices , March 11, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28