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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. What is Account-Based Marketing? Intent data .

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. New York, NY.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Facebook (75).

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.