Remove sales-lead

The Point

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How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In the meantime, our CTO, Dan Appleman, had moved from the Microsoft platform to Force.com and had developed many software projects in APEX, the programming language for the Salesforce platform. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?