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10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are 10 things your CEO needs to know about B2B demand generation. B2B demand generation works the same way.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Remember, we need fewer and better leads for sales.). We hope you enjoy it.

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share.

Happy Birthday, sales lead generation company Find New Customers – belatedly

Fearless Competitor

Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. Email us – sales at

Buying software is easy. Fixing Lead Generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. If you want to make sales quota in 2012, get started today! SaaS marketing automation products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Too many companies believe purchasing software fixes B2B lead generation. Fixing your B2B lead generation challenges is a lot like losing weight. ‘” That sounds like the sales pitch of software vendors, promising all that ROI the comes from their software.

Good-Bye Genoo. Hello and nice to meet you, Act-On Software

Fearless Competitor

The sales lead generation firm Find New Customers is finally changing marketing automation vendors. However, I decided their software is best described as ‘clunky” (For instance, I always hated the term “Email Blasts” but that is what is says on their menu.) However, time had come for the sales lead generation firm Find New Customers to move on. Since we hosted their online show, Mad Marketing TV, sponsored by Act-On Software , we had solid relationships there. Act-On Software plugs in nicely to external websites.

B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left.

How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

Fearless Competitor

B2B Lead Generation | 6 Tips for Blogging Success. What’s happening in your industry? ( Act-On Software buys MarketBridge; Eloqua files to go public.) Check out “ The Power of B2B Lead Nurturing.&# for a great example of embedding a presentation in a blog article. And Hubspot found an active blog gives a company 57% more leads. 1,085 Posts.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! recent exchange he had with Brian Carroll on his B2B Lead Gene.

Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

B2B demand generation | Content Marketing. One software firm said “Our goal is to produce a massive amount of content.&# A multi-billion dollar manufacturer of phone systems told me “ Content is our #1 initiative for the new year, starting October 1.&#. We also invite you to purchase our $49 Demand Generation training program – delivered via email.

“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. Software is just a tool and not a means to an end.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Rule-based content selection Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 0.5 1 0.5 0 1 0.5

What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo

Fearless Competitor

“The following video comes from Marketing Automation Software Guide, a free online resource for marketing automation software buyers.&#. While Marketo discusses Revenue Performance Management, it is our belief that the term “ Revenue Performance Management &# was actually coined by Eloqua.). Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few lead generation companies in New York.

Can Find New Customers help my business?

Fearless Competitor

B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ?

The Best B2B Marketing Ideas of 2010 – Q1 Review

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Juan Eloqua by Eloqua (6%). 2. Juan Eloqua. This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. This is from the supply chain software company in Ottawa called Kinaxis. weekly online TV show by this Cambridge, MA inbound software company is fun and irreverent.

Right Time, Real Time Selling

Fearless Competitor

Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. ” The article goes on to say that internal R&D is the #8 source of new ideas — more and more CEO’s are turning to Sales and Marketing, Customers, and Business Partners for new sales opportunities.

A Find New Customers client story – Why it didn’t work

Fearless Competitor

Recently, I was contacted by a CEO of a software firm in New Jersey via LinkedIn, after he checked out Jeff Ogden ‘s portfolio on LinkedIn. Feel free to see what he saw, Jeff Ogden on LinkedIn ) He wanted to crank up marketing, create a sales lead generation program , and drive more sales leads. I met with him, showed him Find New Customers  SCORE demand generation program , and a deal was quickly inked. This software firm’s idea of marketing was to continually email sales pitches to their marketing database.

Find New Customers interviewed on SLMA Radio

Fearless Competitor

B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Enjoy!

Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV

Fearless Competitor

Expectations were that they would get lots of leads, while the reality of one isolated marketing event is that results are very limited. “ We sponsored a show last year, but we only got one good lead. Frankly, in my opinion, if you sponsored just one isolated event, you’re lucky to get even one lead! Eloqua did zero promotions of the show.) Sandra Zoratti.

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. Although LucidEra has built a platform that supports generic on-demand business intelligence, it doesn’t sell the platform. Problem(s) solved, eh?

Who is the Fearless Competitor?

Fearless Competitor

B2B Lead Generation | Who is the Fearless Competitor? With 1/2 of salespeople failing to make quota today… Find New Customers  helps companies (between 150 and 5,000 employees who sell complex products – software, insurance, hardware, boats, books, etc.) – to create, implement and deploy world class  lead generation programs. Here you go. REPUTATION.

“All there is in business is (digital) marketing and innovation” – Peter Drucker

Fearless Competitor

Marketing exists for one purpose – to drive quality sales opportunities which result in revenue. Give Sales a few high quality leads – then they sell them all and everyone is happy. And since the balance of power has clearly shifted from sellers to buyers – the importance of inside sales and digital marketing has grown by leaps and bounds. Peter F.

Why’s that Ferrari collecting dust?

Fearless Competitor

Almost 7 out of 10 companies say “ Generating high-quality leads &# is their #1 problem. Each of those fine software firms say they have the answer to this problem. “Just buy our software and prospects will beat down your door.&#. All those companies make fine software and they’re right — to a point. Demand generation works the same way.

7 Keys to Lead Scoring Success

Fearless Competitor

B2B Demand Generation | Lead Scoring. Some are good leads and some are duds. Lead scoring separates the good leads from the not so good leads. In fact, a great lead scoring program might make a huge difference to the bottom line. Here are the 7 Keys to Lead Scoring Success. If you want qualified leads, don’t pay on website visits.

Marketing Automation for the Inbound Challenged-Part 3: Vendors I

B2B Ideas @ Work

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. Pro supports all aspects of demand generation and one-to-one communication between sales and their prospects.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Blogs.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

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