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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. Conclusion.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached). Tracking method – Eloqua. . .

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Video Distribution: The Best Places to Use and Share Video

Vidyard

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. LinkedIn 2.4 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. LinkedIn 2.4 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content.