Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Subscribe to the comments for this post?
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!
Webbiquity
SEPTEMBER 1, 2010
Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service?
Webbiquity
JULY 12, 2016
Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 7) Oracle Eloqua.
Webbiquity
JANUARY 27, 2011
In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.
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