trigger Demand Generation Document Generation Lead Management 
Customer Experience Matrix
APRIL 21, 2009
Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”
ANNUITAS
JANUARY 19, 2022
If you haven’t already, start by understanding the personas you target and the buying stages that each persona will move through. Conversation tracks translate customer targeting and segmentation into a viable, repeatable conversation thread by customer journey stage. Learn more about Lead Management Framework here.
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The Point
MAY 19, 2020
Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes. Integration of direct mail as a triggered flow step for high-value prospects, perhaps leveraging a sending platform like Sendoso.
The Point
OCTOBER 25, 2018
Here are my other key takeaways from the report, a recommended read for any demand generation marketer: More than two-thirds (67%) of survey respondents said that they’re measuring the success of their nurture programs based on email click-through rates. News flash: email clicks are not a valid success metric.
ANNUITAS
NOVEMBER 1, 2016
It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. People confuse buyer personas with the document that captures the essential elements of the persona as the same thing. What would trigger them to enter a buy cycle? Window Dressing-.
ANNUITAS
NOVEMBER 1, 2016
It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. People confuse buyer personas with the document that captures the essential elements of the persona as the same thing. What would trigger them to enter a buy cycle? Window Dressing-.
ANNUITAS
MARCH 8, 2016
It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. People confuse personas with the document that captures the essential elements of the persona as the same thing. What would trigger them to enter a buy cycle? Window Dressing-.
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