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Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels

Adobe Experience Cloud Blog

Our previous blog post looked at how important strategic content is for your demand generation campaign. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind. Social—Keep up with the times.

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Demand Generation Marketing: A Five-Minute Guide

Adobe Experience Cloud Blog

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. The common misconception is that demand generation is all about creating demand for a product. Well, demand generation is actually far more than that. Demand generation isn’t a quick fix.

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Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels

Adobe Experience Cloud Blog

Our previous blog post looked at how important strategic content is for your demand generation campaign. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind. Social—Keep up with the times.

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Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. Hopefully I'll be able to post a more substantive analysis tonight or tomorrow.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 12 11 simple 8 10 10 10 12 8.5 9 Now what? 0 0 0 0 0.5 0 0 0 0 0.5