6 Must-Have Website Calls-to-Action that are Sure to Convert
Adobe Experience Cloud Blog
FEBRUARY 5, 2014
Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel. A contest is another way to generate lead information.
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