Demand Generation, Digg and Trade Show

Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Marketing Automation

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Marketing Zone

Marketing Automation: Like Bringing a Gun to a Knife Fight

2010 B2B Marketing Budgets and Mix Trends Research

Webinars

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