Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

The Point

AUGUST 1, 2013

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. Conversely, a poorly designed lead scoring system – one that labels good leads bad and vice-versa, can quickly result in sales disenchantment, to the point where good leads are routinely ignored and demand generation ROI suffers accordingly.

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Tailoring email content automatically to demographic criteria like persona, industry, and company size, as well as where the prospect is in the sales cycle. • Comments welcome.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

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Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Adobe Experience Cloud Blog

APRIL 5, 2011

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. So, what does it mean to be a demand generation marketer?

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Demand Generation Demand Sales Qualified Leads Lead Ranking 48

Heinz Marketing

SEPTEMBER 28, 2021

Before you get started with Lead Scoring, you do need to have a few things in place first to set you off on the right foot: You need to have a defined target market, ideal customer profile, and target personas. Your demo request form may generate high quality leads, but your content syndication platform may not. Check it out!

Lead Scoring 89

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 89

The Point

AUGUST 8, 2013

Negative scores can be demographic (e.g. B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner'

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Adobe Experience Cloud Blog

FEBRUARY 15, 2017

A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. At Marketo, we have team members who are dedicated to verticals of interest. Who are the decision-makers and influencers, and what are their demographics and behaviors?

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Verticals Work Management Lead Ranking Sales Qualified Leads 132

The Point

OCTOBER 30, 2013

Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads. Landing pages help drive further engagement.

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Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

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Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? Anonymous leads are identified. Why is this important?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Earning attention requires targeted, personalized communications. Manager, Demand Generation CoE & Strategy, Marketo.

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The ABM Agency

JANUARY 18, 2021

Account-based marketing (ABM) is a B2B digital marketing strategy that uses highly curated, personalized buying experiences to identify and engage a specific number of relevant target audiences throughout the sales funnel. Enhanced audience targeting. How Account-Based Marketing Targets High-Value Accounts.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. It’s content that changes based on the users’ behavior, preferences, or demographics.

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DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

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Lead Generation Email Marketing Lead Ranking Lead Scoring 98

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

JUNE 27, 2016

Sharks find a specific target and then spend time hunting it down, similar to account-based marketing (ABM) , in which an organization identifies a number of target accounts and dedicates sales and marketing resources to penetrate and close them. So, how are marketers like the giants of the ocean—sharks and whales?

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Adobe Experience Cloud Blog

NOVEMBER 29, 2016

On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales. Align scoring with sales efficiency and incentives.

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Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Use SEM to generate incremental leads outside of your target list. Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar. Take full advantage of marketing automation. Citrix, Webex.)

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Adobe Experience Cloud Blog

AUGUST 15, 2018

And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo. Lead generation is often divided into two categories: inbound and outbound.

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The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. by MarketingProfs.

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Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Televerde

MARCH 13, 2019

Televerde describes itself as a high-tech, demand generation company. They work with recognizable brands like Microsoft, Dell, Adobe, SAP and Marketo. We need a broader conversation today on how we treat different demographics and why.

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Fulfillment Marketo Demand Generation Communities 45

Televerde

AUGUST 29, 2019

The increased adoption of ABM is driven by several factors: B2B buyers are no longer responding to generic messaging, as they increasingly expect marketers to speak directly to their unique needs (industry, role, etc.) We’ve compiled a list of tactics to help you overcome some of the most common challenges marketers face when executing ABM.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing & Strategy 61

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2014

The answer is simple: predictive lead scoring enhances your demand generation funnel and works alongside your existing lead scoring. The webinar will highlight how TrackMaven is using Fliptop and Marketo together to better qualify marketing leads, improve MQL to SQL conversion rates, and drive predictable revenue.

Lead Ranking 48

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Data-driven targeting is better for marketers because it creates a better experience for our audiences. Using data to understand the demographics and behaviors that characterize our ideal prospects, we can send customized content only to the people who are most likely to act on it. Be a Cross-Functional Partner.

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B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

JUNE 23, 2014

Include a path for people to discover more content, recommend articles they might be interested in based on what they’ve already consumed, and create custom content streams tailored to your buyer personas or target demographic. But in most cases, the demand generation team has better insight into which content generates more customers.

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ROI Content Marketing Marketing Automation Services Demand Generation 48

Adobe Experience Cloud Blog

AUGUST 24, 2016

Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Understand Your Target Audience. From a programmatic standpoint, you can segment by demographics, firmographics, geography or location, and behavior, as well as product ownership, usage, and product interest.

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Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. How do you get your thought leadership pieces to your audience?

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PathFactory

SEPTEMBER 15, 2021

This makes it even harder for marketers to accurately measure the impact of content on lead and demand generation, pipeline, and revenue. According to Marketo , buyers engage 36 times on average before deciding to make a purchase. Attribution models commonly fail to measure content ROI.

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Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

JUNE 2, 2014

The moral of the story is that targeting the right audience with the right message drives success. This is essentially the STP (Segmenting, Targeting and Positioning) process covered in Marketing 101. Or more accurately, it represents the segmentation and targeting aspects of STP.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Customer Experience Matrix

JULY 16, 2009

Results can be categorized and filtered based on author popularity (a 0-10 score based on audience), author demographics (age and gender, where known), domains, sources, and keywords. Tags: techrigy marketing measurement demand generation marketing automation customer experience management social media alterian.

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