ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.

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Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Adobe Experience Cloud Blog

OCTOBER 3, 2018

Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. And if they’re not, they should be.). We use this approach across most teams.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. At Marketo, we have team members who are dedicated to verticals of interest. Start Your Demand Generation Engine. Understand the Market.

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Verticals Work Management Lead Ranking Sales Qualified Leads 132

Adobe Experience Cloud Blog

AUGUST 24, 2011

Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. The “trial demo&# is a critical step. It will of course verify to you, the employer, that your prospective salesperson has the ability to demo.

Demand Generation Agencies 48

Demand Generation Agencies Sales Qualified Leads B2B Sales Marketo 48

The Point

OCTOBER 30, 2013

Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads. Landing pages help drive further engagement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Lattice

OCTOBER 9, 2015

We believe that video helps bring our story to life. We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. What does that mean?

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Vidyard

JULY 28, 2021

“Sign Up for an Account.” Book a Demo.” Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more. Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Download the eBook.”

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

The ABM Agency

JANUARY 18, 2021

Account-based marketing (ABM) is a B2B digital marketing strategy that uses highly curated, personalized buying experiences to identify and engage a specific number of relevant target audiences throughout the sales funnel. Enhanced audience targeting. How Account-Based Marketing Targets High-Value Accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

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Intent Data Intent Email Marketing Social Marketing 129

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. There are many things to consider to help ensure event success, however, fundamentally it comes back to understanding your buyer. It’s simple.

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Tactics Planning Demand Generation Lock-In 100

DealSignal

JULY 17, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. B2B Data Beyond the Business Card Fresh, Global Data. That‘s DealSignal.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Engagio

MAY 12, 2020

New sales engagement tools: Sales are now responsible for more of the top of the funnel with their own demand generation. Target best fit accounts and decision-making groups. In this context, shifting resources from broader marketing and sales approaches to more targeted and personalized ABM initiatives is essential.

Lead Ranking 87

Lead Ranking Top of Funnel Paid Search Agency Digital Marketing Funnels 87

Vidyard

NOVEMBER 6, 2018

.” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

MARCH 9, 2017

Here’s an example of how you can score a video view versus a recorded webinar view: 2-Minute Demo Video. If you’re using a scoring model to qualify leads or accounts, leaving out data on how much of an on-demand webinar a prospect has consumed is a detriment to your program. 60-Minute Webinar. Pressed Play. 25% Viewed.

Lead Ranking 130

Lead Ranking Lead Scoring Sales Qualified Leads Webinar Metrics 130

DealSignal

AUGUST 7, 2023

While data coverage and privacy are two of the key reasons customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. Table of Contents In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Unpacking and understanding the role of product marketing will help you leverage your product marketing team to accelerate growth. Product management and development even latched on to the value driver outputs to help shape and prioritize the product roadmap. Simply put, it’s the job of product marketing to ‘Know the customer.

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Product Enterprise Management Work Management Planning 133

Adobe Experience Cloud Blog

JULY 21, 2017

They’ll test different email sequences, create new voicemail scripts, and crank out many of the hands-on aspects of account-based sales with emails and follow ups, etc. Your BDR will dive into the details to schedule meetings and demos for your Account Executive to close deals. 5: Account-Based Content Marketer.

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A/B testing Work Management Marketing Management B2B Thought Leadership 134

DealSignal

JULY 19, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. B2B Data Beyond the Business Card Fresh, Global Data. That‘s DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

While coverage and accuracy are two of the key reasons, customers are frequently choosing DealSignal, this article will delve deeper into the respective features of both B2B data engines to help you to make an informed decision for your sales & marketing team. B2B Data Beyond the Business Card Fresh, Global Data. That‘s DealSignal.

B2B 52

B2B Ideal Customer Profiles Budget Programs Comparison 52

Vidyard

OCTOBER 18, 2016

Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Here are four strategies to help you drive real business results with your video marketing. Yes, you really can do all of that with video! Get My Ticket. Get My Ticket.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

MARCH 15, 2021

Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalized video takes a little more work to produce, but once created, they can be stored in a video library for quick sends to larger lists of leads. This list covers all the things you need to know to get it right.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Pam Didner

JULY 5, 2020

According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” ABM can be used to acquire new accounts or expand business dealings with current accounts.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Setting Goals to Help Determine the ROI of Video Marketing 7.1 Goal: Build Contact Lists 7.3 Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? This is because—no surprise—measuring your videos tends to help you increase your ROI.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

The Point

JUNE 20, 2012

lead nurturing) or when you want to segment emails by product line or target audience. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Use sidebars.

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Template Tips Landing Pages Marketo 100

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. Here is just a snippet of what we did and how it helped. Schedule your demo with our team.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. If somebody’s like raising their hand going, “I want to demo.”

Work Management 69

Work Management Marketing Management Budget Programs Marketing Budget 69

Adobe Experience Cloud Blog

AUGUST 26, 2014

Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It enforces the “411 Rule.”

Marketo 48

Marketo Sample PR Thought Leadership 48

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

DealSignal

SEPTEMBER 27, 2021

In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. Implement the 7 Customer Success Factors (CSF) of Demand Generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Vidyard

NOVEMBER 6, 2018

The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

SEPTEMBER 19, 2018

Not to mention you look like a hero for surfacing engaged leads that help enable your sales team. This chart can also help you out: You can also classify by type of video and group them together (such as promo videos, product demos, and customer testimonials). But how in the world do you set them up?

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

LEADership

FEBRUARY 20, 2015

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Sleeping Beauty Track: Send targeted content to sleeping contacts to re-capture their interest. astonishment.

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40