Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! What is account-based marketing? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Heinz Marketing

JULY 23, 2018

So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company. And prior to that I was with Demandbase , B2B targeting and personalization platform.

Top of Funnel 40

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 40

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. Jon: Thank you very much.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Prior to COVID-19 and even now, B2B marketers split their demand generation between digital and non-digital marketing efforts. DOWNLOAD NOW.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Step #2: Identify and tier your target accounts. Intent data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52