LeadSloth

FEBRUARY 15, 2010

For more events, see the Marketing Consigliere’s list. Tags: Demand Generation b2b marketing marketing events. If you are organizing an event, I’d happy to speak or join a panel discussion ( contact info ).

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Most of the case studies seem to be B2C rather than B2B.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

MARCH 22, 2009

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. How to Replace a Marketing Automation System? What is your take on this?

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Leadlander 100

LeadSloth

MAY 16, 2009

Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress.

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

LeadSloth

MARCH 8, 2010

Does an employee of one of your target accounts visit the corporate website? Tags: Demand Generation Sales Force Automation sales 2.0 Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? See how your prospects respond to it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

MARCH 6, 2010

Tags: Demand Generation marketing automation twitter.

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

LeadSloth

AUGUST 27, 2009

Tags: Demand Generation Inbound Marketing b2b marketing b2b marketing university continuing education silverpop.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100

LeadSloth

JUNE 11, 2009

Tags: Demand Generation.

Marketing Automation 100

Marketing Automation Automation Planning Demand Generation 100

LeadSloth

SEPTEMBER 3, 2009

Let me know in a comment… Tags: Demand Generation key performance indicator marketing automation marketing metrics marketing roi sales-ready leads siriusdecisions tippit. But ultimately, the features of the Marketing Automation are only valuable when they are used well, and improve the above-mentioned metrics.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 30, 2009

There are statistics that more sales people make their target if marketing automation does a good job nurturing and qualifying leads (I couldn’t find the source, if you know who published this research, please leave a comment). Conclusion. I realize this is a fairly black-and-white statement, so please let me know what you think.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 25, 2010

Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. Jeff Erramouspe: You Need Good Technology, But…. Andrew Gaffney: Focus on the Marketing Metrics That Matter.

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

LeadSloth

JULY 8, 2009

Tags: Demand Generation genius.com marketing automation.

Marketing Automation 100

Marketing Automation Automation Demand Generation Lead Ranking 100

LeadSloth

NOVEMBER 16, 2009

Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

AUGUST 24, 2009

Also, lead scoring only works if you know who you want to target. Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure. Part of a good lead management process is knowing exactly who are involved in the sale. No Interesting Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Tags: Demand Generation b2b summit content marketing lead flow lead nurturing marketing automation marketing metrics marketingsherpa.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 4, 2009

Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

OCTOBER 16, 2009

Tags: Demand Generation campaign manager jobs marketing automation marketing automation manager marketing operations requirements skills.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 28, 2010

Demand Generation. The goal of this event is three-fold: learn more about Marketing Automation, get to know other Marketing Automation professionals, and have fun doing so. We’ll cover topics around Marketing Automation, including: Lead Management. Lead Nurturing. Revenue Performance Management. B2B Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JULY 22, 2009

Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). The tech industry is known for inventing new names for existing things, mainly to promote their own company.

Inbound Marketing 100

Inbound Marketing Work Management Linkedin Customer Surveys 100

LeadSloth

APRIL 15, 2010

Tags: Demand Generation Email Marketing marketing automation data quality drip campaign lead nurturing.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

FEBRUARY 10, 2010

SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. Process Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

SEPTEMBER 24, 2009

Tags: Demand Generation LeadSloth.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

JULY 29, 2009

An important aspect of Demand Generation are the offers: what will your prospects register for? I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. A popular offer for software vendors is the free trial. Let me know what you think!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? David Raab, Raab Associates & Author, Raab Guide to Demand Generation Systems ( @draab ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

This solution will also help you provide your CEO/CFO with the necessary reports that they can rely on to understand marketing’s contribution to revenue generation. Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

This is an ROI chart that Marketo’s Jon Miller presented in the ‘ Secret Sauce for demand generation ‘ webinar. Tags: Demand Generation Search Engine Optimization dharmesh shah hubspot inbound marketing maria pergolino marketing automation marketo seo.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

FEBRUARY 20, 2012

They signed up. This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). This was in response to an article on trial conversion optimization that I wrote over a year ago.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100