Remove trust
Remove Deliverability Remove Privacy Protection Remove Profiling Remove Transparency
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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Monitor deliverability or inbox placement.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Transparency : (a.k.a.

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How to Collect Zero-Party Data Through Email

Litmus

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.