article thumbnail

What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 59
article thumbnail

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

Email deliverability matters, and improving it should be near the top of your agenda. Email Deliverability Explained. Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. Email Deliverability Factors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? House lists (customers, leads, and other opted-in contacts) are not immune. A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations.

article thumbnail

Why some subscribers don’t confirm their opt-in

ConvertKit

From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins. For example, according to a recent ClickZ study , 20% of subscribers never complete the double opt-in process. Deliverability Defined 004: Protecting Yourself from Listbombing. Key Takeaways. [03:38]

Opt-in 71
article thumbnail

7 Steps to Improve Email Deliverability

Zoominfo

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. People will notice, and they will opt out. This is the reality of email marketing today. This is what happens when you don’t segment campaigns. Job functions. Industries.

article thumbnail

The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. What are the new Gmail email deliverability rules? One-click unsubscribes allow users to opt out of an email list easily. Is there any way to ensure your emails always land in the inbox?

article thumbnail

Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability? Email volume.