Act-On
DECEMBER 9, 2023
So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. We had to get more personalized.
Marketing Insider Group
APRIL 12, 2021
Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Email deliverability is a little more technical than crafting subject lines or choosing copy for a call to action. But where to begin?
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Webbiquity
OCTOBER 18, 2022
Email deliverability matters, and improving it should be near the top of your agenda. Email Deliverability Explained. Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. Email Deliverability Factors. Email deliverability matters.
Outgrow
APRIL 18, 2024
10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. You’re not alone.
Martech
MARCH 20, 2024
Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.
ConvertKit
DECEMBER 22, 2021
Email opens and open rates are calculated by embedding a tiny pixel into the email and when a pixel is loaded, an open event is logged. Since Apple is automatically loading pixels regardless of subscriber behavior, emails are appearing to be opened whether they are actually opened by the subscriber or not.
ConvertKit
JUNE 15, 2021
If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.
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