Walker Sands
FEBRUARY 8, 2022
After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.
Adobe Experience Cloud Blog
MAY 11, 2010
Poor email deliverability affects your company’s reputation and, in effect, influences your company’s ability to drive revenue. In this post I’ve included my top five resources to help you improve email deliverability. Check out their white paper, Your Reputation Holds the Key to Deliverability.
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The Point
JULY 21, 2016
Failing to incorporate these settings can have a major impact on email deliverability, because those same servers will send emails “from” your domain but are in fact sent from an IP address with a domain associated with your marketing automation vendor. That discrepancy may cause your outbound emails to be blocked. Not testing enough.
The Point
JANUARY 13, 2015
Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. MQLs/Cost Per MQL. SQLs/Cost Per SQL.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Next week, my interest might be on email deliverability. First, what is intent data? But interests change.
Adobe Experience Cloud Blog
MAY 19, 2011
On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. by Maria Pergolino. What was it? Did it affect me? The Basics.
Adobe Experience Cloud Blog
JANUARY 12, 2011
by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.
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