SmartBug Media
NOVEMBER 17, 2020
Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.
SmartBug Media
MAY 11, 2020
Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.
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DiscoverOrg
MAY 21, 2014
Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. These best practices are important to any and all organizations utilizing outbound email marketing for lead generation; however they are critically essential to small start-ups who may not have the history or longevity to help with deliverability.
Litmus
APRIL 18, 2024
Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.
Customer Experience Matrix
OCTOBER 11, 2011
Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. So the news here is price.
Webbiquity
SEPTEMBER 27, 2019
Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Deliverability. Pay close attention to the subject line length and wording. IP Address.
Adobe Experience Cloud Blog
JANUARY 28, 2016
Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Don’t let anyone tell you otherwise.
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