Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Ensure deliverability. However, you can use automation software to ensure emails reach your targeted prospects’ inboxes with high-deliverability IPs. Improve content.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability. Integrated Insights Report in Litmus.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

MARCH 16, 2020

Among the responses, 41% said opt-out rates decreased, while 55% said spam complaints were down and 55% said email deliverability had improved. In January 2020, the California Consumer Privacy Protection Act (CCPA) went into effect and is considered a precursor to a national standard in the United States.

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Deliver and win Why is personalized content important? I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Depending on what industry you’re in, your company’s ROI could be even higher. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

JULY 7, 2021

The last quarter of the year historically makes up at least a third of annual sales in some industries, and there are many celebrations to be mindful of. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Unique emails or automations take time to develop.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Litmus

MARCH 8, 2024

Let’s explore some key events in email marketing from the past few years that have shaped the industry. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89