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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 To ensure maximum deliverability and engagement, consider hosting your videos on popular platforms and embedding them in your emails.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are. Did you know? Here Are 16 Reasons Why.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation?

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. Is it optimized for experience?

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How to Negotiate With Influencers: 10 Strategies To Play Smartly

SocialPilot

The cost varies from one influencer to another and usually depends on the post’s engagement rate and impressions generated. For instance, if you are a mobile phone company, you can give free phones to nano influencers (100-1000) or micro-influencers (1000-10000) on Instagram, TikTok, YouTube, or any other popular platform.

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How to Organize Your Content Marketing Strategy

Scoop.it

A good content strategy eliminates wasted spend and allows you to focus on the 20 percent of tasks that generate 80 percent of the results. For example, it’s much easier to stay organized and create effective content if you’re 100 percent focused on your website blog and Instagram (or maybe it’s a podcast and YouTube channel).