Remove frequency
article thumbnail

Frequency testing: The key to unlocking more email revenue

Martech

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Although these statistics are par for the course when you increase frequency, they are enough to scare off the “I told you so” crowd.

article thumbnail

Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Deliverability Best Practices

SmartBug Media

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Although there's no instant fix for deliverability issues, knowing your weak points and taking every possible measure to minimize failures is essential to maximizing profits. Maintain a clean customer list.

article thumbnail

7 Steps to Improve Email Deliverability

Zoominfo

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Of course, every audience is unique, so email frequency may differ. Looking for more ways to improve deliverability? This is the reality of email marketing today.

article thumbnail

Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

article thumbnail

ConvertKit’s May 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020. – March 2020. – April 2020.

article thumbnail

How to perform a self-led deliverability audit

ConvertKit

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit. Jump ahead. Stay in touch.