survey 
Madison Logic
JANUARY 3, 2024
Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.
The Mx Group
AUGUST 8, 2018
Email open rates are five times higher for companies using personas (Forrester). Listen: Leverage 1:1 phone interviews, online surveys or in-depth conversations with experts to gain buyer insights. Final deliverable : in-depth persona overviews of 3–4 pages, including: Core persona information. Number of personas: 5 or more.
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Biznology
JANUARY 16, 2017
A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. Understand what really matters to your customer. What could you improve?
Webbiquity
APRIL 20, 2010
What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years?
The ROI Guy
SEPTEMBER 21, 2010
As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."
Valasys
APRIL 10, 2020
Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. As highly personalized content is served to the prospects, it helps elevate the conversions.
Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. of all emails face deliverability issues. Campaign Monitor) Approximately 347.3 billion by 2027.
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