Deliverability Related Topics 
ViewPoint
OCTOBER 21, 2017
It was a relatively expensive list and the vendor guaranteed 100% deliverability. The offer was an upscale dinner in NYC followed by an NBA game – it was a big game. My first question was “have you tested the list?” The client said no. I suggested that they take a few extra days and call into 100 of the targets.
ViewPoint
MARCH 29, 2017
It was a relatively expensive list and the vendor guaranteed 100% deliverability. The offer was an upscale dinner in NYC followed by an NBA game – it was a big game. My first question was “have you tested the list?” The client said no. I suggested that they take a few extra days and call into 100 of the targets.
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ViewPoint
JULY 28, 2015
So, what you get is an over-engineered, low-value deliverable that marketers then have to convince you that you need. Ever notice how often new products are created based on what is technically possible rather than by addressing what customers actually need or want?
ViewPoint
APRIL 18, 2012
From a B2B perspective, he uses the email term, “deliverability,” in a broader context. He shares an example of a prospect boarding a flight with a few minutes of downtime to check email. This might be a perfect opportunity to start influencing them.
ViewPoint
FEBRUARY 14, 2012
And the leading indicators of success, the short-term deliverables, will be leads and case studies and microsites and the like. With sales as the output, it’s important for sales and marketing to agree on definitions and standards for the critical steps and deliverables that lead to sales. Common definitions.
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