The Point

MAY 18, 2011

Michael is founder and CEO of the Silver Bullet Group , a firm that helps companies improve sales performance by increasing the effectiveness of messaging and deliverables such as marketing content, sales tools, collateral, and sales/channel training. In effect, what this means is that messaging and content are two separate deliverables.

Demand Generation Agencies 100

Demand Generation Agencies Conversion Paid Search Agency Deliverability 100

The Point

JULY 21, 2009

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [.].

Webinar Metrics 100

Webinar Metrics Demand Generation Deliverability Lead Generation 100

The Point

SEPTEMBER 17, 2014

Improve deliverability and overall email performance as measured by open and click rates. Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

MAY 14, 2013

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

JANUARY 13, 2015

Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

NOVEMBER 15, 2023

Deliverables : List all the required assets — in as much detail as possible. Deadlines : Provide a timeline with key milestones and a final deadline for the project and all deliverables. How will the offer or content assets reflect or deliver that same message? Are you creating a display ad, an email, social media content, a web page?

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

The Point

MAY 30, 2013

Be up front about internal pressures or deadlines you may be facing , or other competing demands (for example, a product launch or a new hire) that may delay your response on a key deliverable. The more your agency knows, the more likely they can be flexible to your situation. The best agency/client relationship is a partnership.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

APRIL 5, 2011

Remember: a key factor in direct mail effectiveness is deliverability, not just what gets read once the mailer is in front of the intended recipient. In the focus group, people were presented with the package and told to read it, so that human dynamic wasn’t even present. Why Focus Groups Don’t Work for Direct Marketing.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

The Point

FEBRUARY 14, 2024

Also, be specific: “top email deliverability challenges” is more compelling than “top email challenges.” A topic needs to resonate with the audience in a way that a potential customer – someone feeling the pain that you can solve – would want to know how others are dealing with that same challenge.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

SEPTEMBER 30, 2022

Most demand marketers routinely deploy all four media types, but more often as individual programs or deliverables, less so as part of an integrated strategy. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

SEPTEMBER 3, 2014

Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability. B2B Marketing Demand Generation E-mail email design email marketing Graphic Design B2B email marketing email copywriting tips email deliverability email design tips email marketing best practices email marketing tips'

Email Campaigns 100

Email Campaigns Tips Campaigns Deliverability 100

The Point

AUGUST 29, 2018

Though each and every one of those deliverables is informed and cross-pollinated by the success (or failure) of work for every other client, I would like to believe that they are just as much a work product customized for a particular client’s objective, target audience, and offer.

Demand Generation Agencies 113

Demand Generation Agencies B2B Marketing Paid Search Agency Advertising Agencies 113