Customer Experience Matrix

JANUARY 20, 2016

The contact data is drawn from True Influence’s master list of 30 million business contacts, which are continuously verified to ensure deliverability. Clients also receive contact names, email addresses, and phone numbers at those companies.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 11, 2011

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 19, 2015

Pricing ranges from $10,000 to $20,000 per month based on specific deliverables and services. It probably won’t be the only tool anyone uses, but it is worth considering it as something to add to your mix. The company was founded in 2011 and has dozens of clients.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

AUGUST 20, 2009

These include a central content repository, conditional text within system-built emails, better response tracking, and deliverability monitoring services from Pivotal Veracity. The other major news involves improvements in the company’s eMessage email system.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Deliverability Demand Generation 120

Customer Experience Matrix

FEBRUARY 1, 2010

It follows Unica’s acquisition last month of email deliverability expert Pivotal Veracity , which I found less impressive because email is part of the old database marketing world. (I say “almost” only because Unica seems to intend to link search click-throughs to a traditional marketing database.)

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

APRIL 13, 2011

What help does the vendor provide with email deliverability? Vendor support How well does the vendor respond when you ask for help? How quickly do problems get solved? Does the vendor ever offer assistance before you ask? Cost Did you negotiate any special pricing? Did you pay extra for implementation and on-going support?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 6, 2006

It also means that the treatments themselves, such as, say, a retention program, must be deliverable across different channels and contact types. This means that operational systems and processes must identify customers, determine and execute the right treatments, and track results to allow continuous improvement.

Planning 120

Planning Paid Search Agency Deliverability Segmentation 120