Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

Perkuto

MARCH 16, 2021

We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. What are the three most important things you should do to get more value from Marketo faster? All the planning and decisions about how your solution will be designed and built are made in this stage.

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Marketo Planning Design Marketing & Strategy 52

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. Learn how to reap the benefits of account-based marketing by downloading The Definitive Guide to Account-Based Marketing. Download today!

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Account Based Marketing Work Management Planning Marketing Management 128

Oktopost

SEPTEMBER 22, 2022

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Marketo.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Adobe Experience Cloud Blog

DECEMBER 3, 2018

Here’s my gift to you: the definitive guide to explaining your job to your family and friends this holiday season. It definitely makes my job easier to share the load across the company. Your objective: get the table nodding in approval as you explain your day job in layman’s terms. Misconception #1: “Oh you’re a marketer!

Conversion 125

Conversion Blast Campaigns Thought Leadership Paid Search Agency 125

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Go download it now: Definitive Guide to Lead Nurturing Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Specifically the section of the impact on opportunities won. It's a must read.

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Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Go download it now: Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Specifically the section of the impact on opportunities won.

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Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

SmarkLabs

JUNE 12, 2023

Marketo : Part of Adobe’s suite of products, Marketo offers powerful marketing automation software for companies wanting to streamline and measure marketing engagement. The post Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth appeared first on SmarkLabs.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Unbound B2B

FEBRUARY 6, 2023

According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. The post The Definitive guide to Account-Based Marketing appeared first on UnboundB2B. The key to success here is to identify accounts (prospects and existing customers) that matter and drive more revenue.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Leadspace

MARCH 22, 2017

This switch in paradigms — from the theoretical to the practical — is reflected in Marketo’s newly-published Definitive Guide to Account-Based Marketing. Unlike most “definitive guides” you’ll see bandied about, this one is actually… well… pretty definitive. You can download it here. Image credit: iStock.

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Account Based Marketing ABM Cross-Selling Marketo 48

Oktopost

OCTOBER 5, 2022

Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

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Eloqua Work Management Transparency Leads 118

Webbiquity

MAY 16, 2023

.” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. But if you are looking for something more powerful in terms of understanding and guiding user behavior on your site or in your app, MixPanel is definitely worth checking out (their support is also excellent).

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Marketing Analytics Tools Analytics Google Work Management 342

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. Their latest contribution is The Definitive Guide to Lead Nurturing , a 38-page workbook that may not quite live up to its ambitious title but certainly gives a good overview of the subject.

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Lead Nurturing Marketo Leads Lead 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Martech Advisor

FEBRUARY 26, 2020

TMA is natively integrated with the tools marketers already use (Salesforce, Marketo, Oracle, etc.) It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! This is definitely a session you won’t want to miss (not that I’m biased or anything).

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Marketo Account Based Marketing Enterprise Management ABM 54

Adobe Experience Cloud Blog

JULY 23, 2014

Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Marketo Goes to College was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Marketo Marketing Automation Services Thought Leadership Marketing Automation 48

Crimson Marketing

FEBRUARY 4, 2014

Jon Miller is the VP Marketing and Co-Founder of Marketo. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics. Share your thoughts below! Corporate Marketing Podcasts'

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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Marketo Work Management Marketing Automation Services Eloqua 120

Adobe Experience Cloud Blog

AUGUST 10, 2016

Luckily, we’ve done the research for you and compiled all the information you need in our new Definitive Guide to Social Media Marketing. Learn more about these benefits and how to create #winning (and measurable) social media marketing campaigns by reading The Definitive Guide to Social Media Marketing. Multi-Channel Campaigns.

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Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Learn more about how to create a comprehensive digital advertising strategy by paging through The Definitive Guide to Digital Advertising. The Definitive Guide to Digital Advertising is your guide to creating a strategic and dynamic digital advertising strategy!

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2015

The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. This lead nurturing has been the norm and the marketing standard since around 2008. Nurture leads across channels.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 19, 2015

Start by downloading The Definitive Guide To Mobile Marketing. Download The Definitive Guide To Mobile Marketing today, and get started on creating personal, relevant, and strategic marketing. Mobile marketing will need to be more personal and relevant—marketers will need to adjust their strategy to focus on building relationships.

Mobile Marketing 48

Mobile Marketing SMS Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 9, 2016

Learn more about these benefits and how to create a comprehensive web personalization strategy by paging through The Definitive Guide to Web Personalization. The Definitive Guide to Web Personalization is your guide to creating a strategic and dynamic personalized web experience. Download it today!

Personalization 48

Personalization Cross-Selling Thought Leadership Marketo 48

SnapApp

APRIL 13, 2015

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! They are breaking down traditional definitions of a “B2B” company and really marketing to people. So open up during the Marketo Summit and listen to all the things our peers are doing.

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Marketo Peer-to-peer Lead Scoring Lead Ranking 48

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

The Point

NOVEMBER 15, 2022

My response is a definitive: yes. Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. Curious as to your opinion?”. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

SnapApp

MAY 16, 2016

The 2016 Marketo Summit was one for the record books. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco. As an event marketer, noting the logistics of the user base – the move was definitely a concern of mine.

Marketo 48

Marketo Advertising Agencies Impressions Event Marketing 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

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Marketo Account Based Marketing B2B Thought Leadership ABM 48

Martech

JANUARY 22, 2024

Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. For example, suppose the client is using Bizible/Marketo Measure. Here’s why this partnership matters and how you can develop it.

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Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 103

The Lead Agency

OCTOBER 4, 2017

Third party platforms such as Marketo are already using predictive analytics to cater content to users, as well as sales forecasting to identify potential clients and predict user behaviour. The post The Definitive Guide to Machine Learning for Marketers in 2017 appeared first on The Lead Agency.

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Marketing AI Paid Content Work Management Marketing Automation Services 100

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101