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Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

Perplexity also offers a related search feature that helps expand the breadth and depth of the search. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. ChatGPT had some variation in its search results as well. Fuel for your marketing strategy.

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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. Still, it’s clear the Self-Assessment isn’t helping buyers as much as we had expected, so we’re considering what other tools might be more useful.

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Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. Ready to learn more?

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The Definitive Guide to the Top 4 Sales Enablement Metrics

This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Sales effectiveness. Sales readiness. Sales engagement.

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

“Email segmentation is a powerful email marketing technique to connect and engage with your target audience effectively”, says Lincoln Bernard, an online marketing expert who also dissertation help and proofreading services for business and technology papers. The idea behind email list segmentation Your email list is just like a zoo.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.