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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

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Social media advertising: how to run a compelling campaign

Sprout Social

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? What are some sample goals for social media ad campaigns?

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E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? We are all a bit afraid to buy from a new store online because we do not know whether we will actually get the product or it was a fraud site.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Some of the things that website analytics tools can tell you include: How do people find your site? Which content on your site do people engage with? And time on site is not recorded for people who only visit one page on your site, which can be up to 70% of your visitors. What do they do after they get there? Optimizely.

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Headline writing: 10 ways to get more eyes on your content

Sprout Social

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. However, it definitely makes us want to read through and dig into the author’s story. And yes, they probably won’t get cut off by Google or social previews on Facebook and Twitter.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Convert after a longer consideration period.