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Samsung sees success with shoppable TV ads

Martech

There was a time (and this is not ancient history) when to purchase a product seen on mobile social media it would be necessary to surf to the seller’s website and browse a catalog. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Integrations: Let you integrate the link shortener with other tools in your marketing stack.

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Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

While we would never advocate for only-automated social conversations, this suite of automation features has the power to enhance both the customer and agent experience by bolstering speed and efficiency. Some of these feature updates include DM deep links , Customer Feedback and, most recently, Response Indicators.

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Social media (72 percent) and in-app messages (56 percent) are also frequently used engagement tactics. Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers. percent), social media marketing (85.6 Approximately 40 percent are designed to attract new prospects.

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Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination.

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Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination.