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Mobile App Optimization & Indexing

seo.co

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. Those who already have the app installed will get autocomplete suggestions, along with deep links to content within the app.

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

Another similarity between the two search engines is what Bing refers to as Deep Links. Deep Links are the popular pages from your site that appear beneath a top ranked SERP. Within Bing Webmaster Tools, you can manage your Deep Links in the following ways: Extend blocks. Google refers to these as Sitelinks.

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Given the potential benefits of sitelinks and their impact on SEO and traffic, we wanted to discuss these links with our community. As an important note, Bing does allow site owners to demote sitelinks, which are referred to as deep links on this search engine. context”: “[link]. type”: “WebSite”, “url”: “[link].

SEO 111
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

You may find yourself dealing with a long URL if you’re linking to a page buried deep within your website or using UTM parameters to track your visitors. So people might be reluctant to click the link: [link]. And every link is encrypted with HTTPS to guard against eavesdropping or third-party tampering.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Quality SEO and responsive/mobile sites have become an absolute necessity. Google determines websites’ mobile-friendliness based on multiple aspects. First, you must have a website to accompany your app.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Compare the two SERP links above, which one would you click on?

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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Scary right?

SEO 48