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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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How to send mobile app messages that build loyalty and stay relevant

Martech

Some great examples of push notifications are order updates, abandoned cart reminders, last-minute sales, back in stock or low-inventory alerts, and subscription reminders,” Smith said. These messages are often automatically triggered, based on customers’ product preferences, orders and behaviors on the app.

Loyalty 101
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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

The “Quantifying The Rise of Mobile Apps & The Value of Deep Linking” report from The Relevancy Group and Branch showed that 45 percent of marketers are deploying apps to improve customer engagement. Forty percent are using them to build loyalty, and the same percentage are utilizing apps to drive sales.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. This enables sellers to generate an Amazon tracking code to insert into an off-Amazon advertising link, which then attributes any Amazon sales back to that ad click.

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Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Some of these feature updates include DM deep links , Customer Feedback and, most recently, Response Indicators. If you want to learn more about how your team might use Sprout’s features to better implement customer care efforts on Twitter, contact your Sprout representative or email sales@sproutsocial.com.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites. Direct lead capture opportunities.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark Consulting

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites. Direct lead capture opportunities.