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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Integrations: Let you integrate the link shortener with other tools in your marketing stack.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. ’ by Futurelab.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They take this one step further by including social media buttons at the bottom. in the body of the email.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By the end of 2019 , in-app advertising will have grown by 60% as media-buyers will continue to receive increased conversion rates. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy. Facebook Mobile Ads.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

Non-organic or paid installs are installs that were driven by active promotions, especially in an advertising campaign or through an incentivized network, where users are prompted to download and install an app in exchange for virtual currency or another incentive. 4) Figure out which ad network drives the "best" installs.

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

Were they intentionally allowing advertising networks to place spammy ads on their site so poor souls like me would download Bingo Blitz and Candy Crush? As mobile apps take over our devices , advertisers are beginning to use so-called “deep links” to encourage users to download even more applications.