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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? I like to think of G+ as a mix between Facebook and LinkedIn.

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Give your social oomph with SocialOomph

Biznology

SocialOomph Supports More than Twitter: While Twitter is the most profoundly useful platform for SocialOomph, autoposting is operationalized for Twitter , Facebook , Pinterest , LinkedIn , RSS Feed , Blog , and even the Plurk zombie. There are a bunch of other solutions and tools and reports that SocialOomph has squirreled away.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. This is an outstanding tool for new product introductions. Buying power.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Definition, Examples & Tools!). Enterprise SEO software is a collection of SEO tools that helps to optimize a website and assists with different SEO tasks. SEO involves several activities, and for undertaking each activity, a combination of tools are used. There is no need to use several tools and juggle between them.

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. Use tools like Google Keyword Planner or Semrush for research. Look for terms that have a good balance of high search volume and lower competition.

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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

They were looking for a tool that could offer them better conversion rates. Instagram, Facebook, and now LinkedIn stories are an incredible growth hacking tool to be in your audience’s line of sight at all times. Deep Link Social Accounts. Growth Hacking Tools. Enter - interactive Outgrow quizzes!

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