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Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

What is deep link ratio, and can it affect your organic search rankings in Google? The post Deep Link Ratio: Is It A Google Ranking Factor? appeared first on Search Engine Journal. See what the experts say.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Google vs Bing. Google sees 6.9 Export records.

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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Image via CrunchBase. An SEO Boost. The Downsides.

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. Google only displays them for sites when they believe they are highly relevant and helpful for the user.

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