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AWS unveils AWS Entity Resolution

Martech

The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. AWS Entity Resolution helps organizations match, link and analyze records stored across multiple applications, channels and data stores. Why we care.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Taking this even further, PLG products that are leaning into usage-based pricing are driving the ultimate alignment between expense and utilization. It’s a lot of small apps. The assumption is that such shadow IT is bad, like trans fats.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Notably, the celebrity website TMZ took a big hit after the update, though retailers seem to have been largely unscathed.

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27 RevOps best practices for driving revenue growth

Rev

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Implement strategies for increasing the average revenue per customer through upselling, cross-selling and developing more effective pricing strategies. Consider implementing new solutions as appropriate.

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How we Automate Outbound for sales

Albacross

This was the perfect complement to our low touch pricing model, where leads could sign up for a trial directly on the website without having to talk to a sales rep. De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. We were getting new sign ups every day.

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The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. The Retargeting add-on (included right out of the box in higher pricing tiers ) can help you remarket to your website visitors using Google and Facebook based on factors like industry, size, and interactions with your web campaigns. If you haven’t already, start with that analysis.

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