6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. How do I match and de-duplicate customer records effectively? If this group cannot follow the rules, then the rules should be re-evaluated. This can be an expensive, but very helpful, tool.
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