Biznology

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. How do I match and de-duplicate customer records effectively? If this group cannot follow the rules, then the rules should be re-evaluated. This can be an expensive, but very helpful, tool.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. But maintain the self-reported wacky title, too, so you can still address the person the way he or she wants to be addressed. First, add a registration invitation to your site.

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Building Your B2B Marketing Database

Biznology

First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Unique identifier (to match and de-duplicate records).

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How to recover from the ravages of Google Penguin and Panda

Biznology

It’s algorithm is quickly becoming a de facto web content Turing test. With Panda and Penguin, Google can now tell whether online content has gravitas: mass, momentum It understands what true organic content looks like, feels like, sounds like, if you will, on the web. How it moves through cyberspace.