Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management. Choreograph Sales.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Rev

FEBRUARY 15, 2023

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Televerde

FEBRUARY 20, 2020

Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Get in touch here: info@televerde.com.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. CRM administrator: Plan the order of your sync; lead any special integration needs.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. To get the most value, first plan to: Implement Marketo lead scoring. You can start lead scoring out of the box, but it’s worth using Marketo consulting hours to get started. Involve both sales and marketing in the conversation.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Adobe Experience Cloud Blog

MAY 8, 2015

Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data. However, data is the lifeblood of any good lead or customer program. We all know that data is not sexy.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. 2) Set Up Alerts. 3) Prune Inactive Contacts.

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

At the recent SiriusDecisions Technology Exchange Conference, one of the major themes from the analyst presentations highlighted the need for marketing to beware of the temptations of “shiny new objects,” and the majority of these shiny objects are unitaskers that fill missing functions in the core MarTech stack. Predictive lead scoring.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

6sense

AUGUST 27, 2021

The martech landscape is teeming with micro-solutions for every nagging problem the marketing automation platform vendors aren’t able to solve (or they themselves created). This is why our investors, partners, and customers continue to put their trust in 6sense to lead the industry into the future of RevTech.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

SEPTEMBER 4, 2019

Data cleaning and de-duplication. Direct mail automation. Zapier -- integrations automation. Mailchimp -- email and marketing automation. Integromat -- integrations automation. OptinMonster -- lead generation. Autopilot -- marketing automation. Interactive content.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.    With marketing automation and CRM, it’s not any different. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

LeanData

JUNE 24, 2014

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. It’s very difficult to manage leads in the context of the account, as the account linking and status is isolated.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. It’s very difficult to manage leads in the context of the account, as the account linking and status is isolated.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. million in Series A funding.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. million in Series A funding.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. Keep in mind that the lead source might need to be changed as new information is discovered about how the lead heard about your company. Campaign ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Hubspot

DECEMBER 21, 2011

Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? 14 Kick-Ass Tips for Better Lead Management.

Lead Management 28

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 28

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Convince & Convert

APRIL 22, 2016

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. In fact, in non-tech companies, where marketing automation adoption rates were only 3% in 2014, this is almost never the case. Understand Your Target Market.

De-duplication 100

De-duplication Lead Ranking Lead Scoring Leads 100

Televerde

NOVEMBER 4, 2019

We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts. Sales and marketing departments are forever intertwined, and their livelihoods are hugely dependent upon one another.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. C Level Tweeters - Buzz Marketing for Technology , December 12, 2008. Need Content? Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! The horrors of bad lead lists are endless. Uniqueness : Are there duplicate records?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Adobe Experience Cloud Blog

OCTOBER 9, 2015

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Ranking 48

DiscoverOrg

MAY 7, 2019

Lead generation. This is an introduction to the use and impact of marketing and sales intelligence data on business decisions. The horrors of bad lead lists are endless. Are you new to marketing and sales intelligence… or not sure why you should care? Uniqueness : Are there duplicate records? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Zoominfo

MAY 18, 2022

These are the cross-functional responsibilities your RevOps manager needs to fulfill: Align sales, marketing, and customer success teams into a single collaborative RevOps team. This improves and coordinates business outcomes, like generating new leads, increasing customer acquisition, and improving retention. Manage the tech stack.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

LeanData

MAY 15, 2014

Lead2Account View – Lead2Account is a view that will enable sales to see revenue more quickly by finding revenue in target accounts, accelerating new opportunities, and reducing the time to process leads, allowing sales to make better use of the data. This is useful in Account based sales & marketing.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Lead2Account View – Lead2Account is a view that will enable sales to see revenue more quickly by finding revenue in target accounts, accelerating new opportunities, and reducing the time to process leads, allowing sales to make better use of the data. This is useful in Account based sales & marketing.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management software help teams with marketing, sales, and customer service. Features like lead and contact management help you keep track of clients. Integrated Marketing features help you reach more potential customers in your target audience and retain them by providing a high-quality customer experience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MARCH 26, 2015

Dirty data can be a huge problem for your marketing effectiveness. If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. Many of these data platforms have their own databases filled with upwards of 200 million companies—so happy marketing!

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48