Biznology

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale).

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Building Your B2B Marketing Database

Biznology

Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Survey questions (e.g., from market research). Customer service history. Fulfillment systems.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. So why is your page not ranking? What’s the solution? Clean house.

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Optimizing your site information architecture (IA) for Panda

Biznology

Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. If you have a legacy page that is ranking well for a keyword and competing with a new experience, you can de-index the legacy page.

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How to recover from the ravages of Google Penguin and Panda

Biznology

It’s algorithm is quickly becoming a de facto web content Turing test. With Panda and Penguin, Google can now tell whether online content has gravitas: mass, momentum It understands what true organic content looks like, feels like, sounds like, if you will, on the web. How it moves through cyberspace.