Biznology
JUNE 6, 2012
I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sitemaps, de-indexing and redirecting.
DealSignal
MARCH 11, 2019
Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Levy is the Principal of GZ Consulting , a market research and competitive intelligence consultancy which focuses on the information services industry.
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SmartBug Media
MARCH 17, 2020
Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. Negative SEO happens.
Conductor
JANUARY 24, 2020
On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). This declutters the results & helps users locate relevant information more easily. Follow Pat Reinhart on Twitter: @askreinhart. Follow Lilly Ray on Twitter: @lilyraynyc.
Marketing Insider Group
MAY 26, 2011
For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. Note: I believe very strongly in targeting overall, just not at the expense of strategy and customer focus and not as an excuse for de-centralizing budget or authority.
Hubspot
SEPTEMBER 4, 2019
Data cleaning and de-duplication. We want to make it easier for customers to find the right apps to grow their businesses and support “informed choice” — understanding the different features and pricing of several alternative products. Twitter -- microblogging and social networking. Interactive content. Videoconferencing.
Pam Didner
SEPTEMBER 16, 2020
That’s one way to start: a bottom-up, informal approach. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing.
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