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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points.

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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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AWS unveils AWS Entity Resolution

Martech

Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. How it works. AWS Entity Resolution helps organizations match, link and analyze records stored across multiple applications, channels and data stores.

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27 RevOps best practices for driving revenue growth

Rev

In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. These relationships will help you drive alignment and buy-in for your RevOps strategies. This helps ensure alignment and accountability toward the overall revenue goal.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Keyword stuffing. +

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7 Ways to Improve Your Lead Management Process

Zoominfo

Fortunately, we’re here to help. All of these steps work together to produce your ideal outcome— an increase in revenue. Buyer personas won’t just help you identify and target high-quality leads, but they’ll i nform every step of your lead management process. Let’s get into it! What is lead management?

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

4) A tremendous number of free or freemium websites that employees use that nobody thinks of as “apps”, even though they’re delivering data or functionality that help run your business. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Do you consider Google search an app?