Remove help
article thumbnail

Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together.

article thumbnail

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Now, teams can target specific audiences with custom product or service messages. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As

Privacy 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

article thumbnail

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3) 4) A tremendous number of free or freemium websites that employees use that nobody thinks of as “apps”, even though they’re delivering data or functionality that help run your business. Probably not.

article thumbnail

How to Sell a Product Without Sounding Salesy

ConvertKit

Some people think promoting other people’s products is so much easier than promoting their own, while other people break out in a cold sweat at the thought of it. I think we can all agree that gets tiresome after the 100th duplicate email! 3 keys to learn how to sell a product without being salesy. No, I don’t mean like that.

Product 93
article thumbnail

27 RevOps best practices for driving revenue growth

Rev

It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! These relationships will help you drive alignment and buy-in for your RevOps strategies.

article thumbnail

What’s New with Albacross in April

Albacross

Q2 has just kicked off, and our product team brings exciting new features, integrations, and improvements that you know about. New Products & Add-Ons. The new feature reveals the IT products that your prospects are purchasing, how they’re using them, and for how long. Let’s see what’s new in April. ??