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The 2020 Data Governance Guide for Beginners

Martech Advisor

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Data cleaning and de-duplication. Facebook Ads -- targeted social ads. Facebook -- social media and networking. Many of those integrations were built by HubSpot to connect with apps that are already widely adopted, such as Gmail, Facebook, and Twitter. ManyChat -- Facebook bot creation. Interactive content.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Read more on How to Incorporate Geofencing in B2B Content Strategy.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

In essence, digital marketing is a lot of work, as is demand generation and working with sales. Demand Generation. Communicate with sales the types of content or email that are sent to existing customers so they can avoid duplication. Demand Generation. Let’s discuss how to support sales from different roles.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. Digital De-Tox: Some Lesser Known Tools for 2.0 How to use social media for lead generation - B2B Lead Generation Blog , December 30, 2008.

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Blog SEO for the Modern Marketer: How to Optimize Your Posts

Hubspot

You might want to test different headlines to see what style or format generates the most activity for you. You may find that questions or humor work best for generating clicks and shares on social media. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).