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AWS unveils AWS Entity Resolution

Martech

AWS Entity Resolution helps organizations match, link and analyze records stored across multiple applications, channels and data stores. The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. How it works.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points.

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27 RevOps best practices for driving revenue growth

Rev

In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. These relationships will help you drive alignment and buy-in for your RevOps strategies. This helps ensure alignment and accountability toward the overall revenue goal.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Fortunately, we’re here to help. Buyer personas won’t just help you identify and target high-quality leads, but they’ll i nform every step of your lead management process. Personalization will help you boost conversions and generate more high-quality leads. Let’s get into it! What is lead management?

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue. How Does a Sales Intelligence Platform Help?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Develop a simple method for testing the accuracy from this group as an ongoing practice. Then, develop a very simple process by which reps pass their data to this group. This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? First you must develop a use case.