Data Strategy in an AI-First World: Here’s Where to Start
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Data strategy answers critical questions such as: Are you working with quality data (i.e. de-duped, error-free, and labeled appropriately)? A robust data strategy defines the purpose for collecting the data, the type of data required, and the most effective methods for collecting, unifying, and activating it.
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