Remove de-dupe work
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

Data strategy answers critical questions such as: Are you working with quality data (i.e. de-duped, error-free, and labeled appropriately)? A robust data strategy defines the purpose for collecting the data, the type of data required, and the most effective methods for collecting, unifying, and activating it.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

At the same time, though, a team member from Marketing approached and informed Liz they had received many leads from the same Caterpillar division and asked if it was okay to de-dupe and delete the new leads. . The cross-functional work team included members from Partners and Siemens’ inquiry-to-close revenue team.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Email Lists: Should You Rent or Buy?

The Point

One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces. Cost is around 65-70 cents per name.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

In fact, integrating an ABM strategy into your current way of working doesn’t require a wholesale change. Ongoing management of data (de-duping, enriching, etc.). Who works with Sales on account plans and updates them on program impact, where there are opportunities? Mapping parent-child relationships in CRM.